How to use Hashtags for a powerful marketing.

The main purpose that most companies use social media for is either popularity or profits. For-profits, companies use Hashtags for viral marketing which is described as an advertising strategy in which a controversial topic or issue is presented in a very exciting or interesting way that thousands of others will immediately share and repost the information. However, it is not easy for a starting brand to be popular on social media and to get a lot of followers and engagements. Therefore, the best way to make money of your social media account is to learn how to use hashtags for marketing your social media account and your marketing campaign. But, before I jump to the right use of hashtags, remember that hashtags are a sword with two edges. You all remember what happened with MacDonald in 2014 when they fault using hashtags on Twitter and response to a tweet on their chicken nuggets saying “please stop saying bad things on our good food”.

So, this example shows you how hashtags can destroy a trust that you may spend years to build between you and your customers. Another example of using hashtags successfully for the marketing campaign is Red Bull #PutACanOnIt. Though the hashtag was created by Red Bull, it was inspired by a photo the company found on Twitter wherein the photographer is seen holding a Red Bull can above a Mini Cooper to make it look as though it was a trademarked Red Bull car. The trend exploded as people around the world began creating their own images with Red Bull cans placed in unique positions.

Now, Let’s learn how to use hashtags successfully for your marketing campaign.

1. Keep your brand hashtag consistent and unique, and use it on all of your social sites.
2. Make campaign hashtags for your social contests and promotions, to generate more engagement and awareness of your marketing efforts.
3. Keep your business hashtags relatively short, so they’re easy to remember (and spell) for your consumers.
4. Monitor your brand and campaign hashtags to respond to people using them.

Read more on how to use hashtags for your marketing.

https://www.slideshare.net/TPG_Direct/how-to-create-a-successful-hashtag-marketing-campaign