What can Twitter analytics do for your marketing campaign.
Twitter analytics can benefit your marketing campaign if it is used correctly. Twitter analytics can give you data about your audience as well as any other consumer insights tools. To find this data, you simply go to your Twitter account and click on your username and choose analytics from the drop-down window.
What kind of data you will have from using Twitter analytics?
When you open your Twitter analytics homepage, you will see a dashboard that shows you your overall influence on Twitter, and you will see which of your tweets was performing better than others. Also, you will see what tweets had more engagements than others. With Twitter Analytics, you can learn who follows your account, and who’s in their network. You can see what interests your audience has in common, what demographics they belong to, what kind of content they enjoy, and how these trends change over time (1).
Therefore, this data about your audience will guide you to the most relevant content marketing to your audience that you can use for your marketing campaign. You will target them with content based on their interests and needs, and you absolutely will find out their needs and interests through the Twitter analytics dashboard. You can see exactly how many users have seen, liked, replied to, and retweeted your tweets. You can then look at this information overall to get a better idea of what kind of content is good for your market and popular with the kind of people you want to be engaging(2).
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