Why companies use content marketing.

Companies have to deliver content to their audience when they want it, how they want it, and where they want it. There are many reasons why companies use content marketing but main five are:

1. To educate- companies use content to educate their target audience about their services and products. This purpose is usually used by new companies or businesses so they can increase their brand awareness.  
2. To entertain- the main purpose of entertaining content is emotional. Companies can use entertaining content to entertain the audience and make them want to share this content with others. This will increase the brand popularity.   
3. To increase sale- content marketing affects consumers’ purchase decisions. 78 percent of people say that a company’s social media posts impact their purchase decision.
4. To persuade- in this stage consumers want to know why they should buy your product. They want to be educated consumers about your products and services and how it will benefit them. Try to find the best way to persuade them in educational tone.  
5. To improve services- companies provide content on their social media channels and open a line of communication with their audience to use their comments and opinions in improving their services for the future.