Is personalization the new content marketing trend for 2017?

What is personalized content marketing?

Personalized content marketing is the process of using consumers’ data to personalize messages targeting them on different platforms. Marketers believe that personalized content brings more consumers’ engagement. According to Kimberlee Morrison” When marketers take advantage of the data they collect, personalized messaging can yield big rewards when it comes to conversion and engagement”.

“74% of customers get frustrated with websites when content appears to have nothing to do with their interests”

However, personalization is more than just adding the person's’ name or the company’s name through email marketing. The new trend of personalization is more about personalizing content not just to the audience or devices they are using but also to the stage that they are at in their buying journey. 73 percent of global marketers believe they must deliver a personalized experience to be successful. Marketers will put a lot of effort to be able to send personalized content to the right person at the right time with the right content.

Understanding and analyzing the consumers’ data and their buying behavior will be the key factor to achieve a great personalized content marketing for 2017.  Again personalized content is not just about adding the consumer's’ name but also suggesting products that they are really looking for based on their buying journey.