Who is the winner Snapchat stories or Instagram stories?

It is clear now that most social media channels starting to launch story feature among their own apps which obviously puts Snapchat in danger. 78% of millennials said they use Snapchat every day. However, after Instagram launched its story feature in 2016, it is reported that 200 Million users use Instagram story every day which is more than what Snapchat reported. Snapchat reported that 150 Million users use Snapchat of 2016.

A lot of people use Snapchat and Instagram stories at the same time especially influencers and advertisers. It is expected that one day those who use Snapchat and Instagram together will make a decision about which app they will be using. But, the question here is that, which app are they going to choose? Cathey Boyle from eMarketer reasonably answered this question, she said: “If Instagram already has a strong foothold in key advertising markets worldwide and the adoption of Stories continues to grow among that user base, that will make it harder for Snapchat to differentiate itself and attract users in those markets,”.

Therefore, the winner is going to be the one that has a huge user base of people.