How Business Analytics use Marketing Analytics in making business decisions.

Business Analytics is the process of analyzing data collected from each department of an organization. Business users use this data to understand how an organization is performing and predict what could happen in the future regarding the organization goals.

Data come from marketing analysts.

Data that come from marketing department of the company is really crucial and valuable for business decisions because this data answer questions related to the company’s marketing performance. These are the kind of questions that data come from marketing department will answer,

• How are our marketing initiatives performing today? How about in the long run? What can we do to improve them?
• How do our marketing activities compare with our competitors’? Where are they spending their time and money? Are they using channels that we aren’t using?
• What should we do next? Are our marketing resources properly allocated? Are we devoting time and money to the right channels? How should we prioritize our investments for next year?

Marketing analytics also provide measurable data.  Answering these questions will help business analysts making the business decisions faster.  Marketing analytics also provide measurable data related to the real online market feedback. This measurable data is related to how a company is performing online, and this kind of data guide business users on where to invest and how to prioritize in online space. According to Jesse Mawhinney, 2014 “Marketing analytics keep pulse of the interests and actions of the subscribers, leads, and customers that your business is focused on serving”.

Marketing analytics for markets development. Therefore, data that came from marketing analytics present information that shows how an organization has performed online. Moreover, business analysts utilize this data came from marketing analysts to focus on their strengths and weaknesses in order to identify online opportunities for their markets development.