How to run a social media campaign successfully?

Many companies use social media channels as their main platform for marketing and CMR. Social media has been used as a medium for a marketing campaign. However, running a campaign on social media can be a quite challenging. To have a successful campaign on social media take a look at these steps.

Focus on one platform.

Marketers will try so hard to reach audience or consumers as much as they can so they will use more than one platform to spread their campaign message. However, the idea of reaching consumers on social media and gain their engagements is not using your all social media platforms to spread the campaign message. Instead, you should focus on one platform that is compatible with your campaign content. For example, if your campaign is visual such as a video or photos you could use YouTube, Instagram, and Snapchat as your main platform. Otherwise, Facebook, LinkedIn, and Twitter should work as well.

Encourage your audience to create and share content.

A good way to have a successful marketing campaign on social media is to ask your audience for their engagement. A lot of companies have used this strategy with their marketing campaign on social media. Take this example:

Kylie cosmetics ask their consumers for their engagement.

Choose the right time.

Your social media campaign will not be as successful as you want it to be if you do not run it at the right time. Always keep your campaign on social media around relevant event or occasion so your target audience will be more likely to engage and share your content. Keep it related to a topic that is being talked about on social media (1). Also, Kylie cosmetics used this strategy for their marketing campaign. The company launched Valentine's collection on the Valentine day. 

These are the three steps that I found important to keep in mind with running a campaign on social media but there are four more if you want to take a look. Click here to find more tips for successful social media marketing campaign.
 https://blog.bufferapp.com/social-media-campaigns#focus 

   

What can Twitter analytics do for your marketing campaign.

Twitter analytics can benefit your marketing campaign if it is used correctly. Twitter analytics can give you data about your audience as well as any other consumer insights tools. To find this data, you simply go to your Twitter account and click on your username and choose analytics from the drop-down window.

What kind of data you will have from using Twitter analytics?

When you open your Twitter analytics homepage, you will see a dashboard that shows you your overall influence on Twitter, and you will see which of your tweets was performing better than others. Also, you will see what tweets had more engagements than others. With Twitter Analytics, you can learn who follows your account, and who’s in their network. You can see what interests your audience has in common, what demographics they belong to, what kind of content they enjoy, and how these trends change over time (1).

Therefore, this data about your audience will guide you to the most relevant content marketing to your audience that you can use for your marketing campaign. You will target them with content based on their interests and needs, and you absolutely will find out their needs and interests through the Twitter analytics dashboard. You can see exactly how many users have seen, liked, replied to, and retweeted your tweets. You can then look at this information overall to get a better idea of what kind of content is good for your market and popular with the kind of people you want to be engaging(2).

Read more on Twitter analytics here:

https://support.twitter.com/articles/20171990