6 qualities that make up best online User Experience.
When users visit your website for the first time, you probably want them to spend time on it. To do so, you should make sure that your website captures their attention and provides what they expect to see when they click on a link or any referrals to your website. During spending their time on your website, users must feel pleased and have the best experience moving around your website. That takes us to the user experience aspect (UX) which is one of the most common important aspects in the digital marketing world.
In general, user experience UX is defined as “person’s perceptions and responses resulting from the use and or anticipated use of a product, system or service. (1)”. In this blog, I will be focusing on the online UX which has to do more with the user's perceptions and responses resulting from the use of your website. To make users have the best experience on your website, you need to check out these 6 qualities that make up the good online UX:
- Findability: here where you ask yourself whether your website was easy to be found and appeared high up in the search results or not. If the answer is not, then you should put more efforts on SEO.
- Accessibility: ask yourself this question, Is my website easy to use anywhere and anytime? Does it work on all devices such as mobile, tablet, and desktop? Hopefully, the answer is yes, but if it is not then you should work more with the responsive design tools to help redesign your website because it should work on both all devices.
- Desirability: when you visit your website, put yourself in your users' place and see if your website is interesting and ask your self these questions. Are you having a pleasant using it? Are you having a pleasant experience or you just dread to visit it? Answering these questions will help you to find out whether your website is desirable to be used or not.
- Usability: here where you are going to be focusing on your website design such as header, footer, layouts, and navigations. In my opinion, the most important thing that should look simple and guide users easily through your website is the navigation design because it is your website's leading map. It should show the user where are they on the website and does not have too many options and confuse users. It should show the important information users will be looking for on or about your website.
- Credibility: Think with yourself how users or visitors are going to trust your website and make a conversion. You should make sure that you have user-generated content such as reviews, recommendation, testimonials, and so on. These are powerful things for authenticity and credibility to your website.
- Usefulness: Of course, users want to leave your website with a value, with something interesting that makes them want to come back to it and visit it many times again. In addition, do not over look that your website should solve your visitors or users' problems. Think to provide more valuable content and services on your website. Make your users feel that they spent their time on a website that is really worth it.
Finally, the user experience is not limited just to your users’ experience and interaction with your website, but also with the products and services that are provided to them. So, make sure you have everything valuable and tailor to your audience interests and needs starting from your website design to their final touch-point with the products or services.
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